Emma Jay Fitness
Online fitness coaching that actually feels personal. I'm Emma — a Level 3 qualified personal trainer based in Barrow-in-Furness, Cumbria, helping clients across the UK train smarter, eat better and stay consistent through a fully tailored online coaching programme.
Online coaching used to mean a generic PDF and a copy-paste message every Monday. That's not what this is. You get a programme written for you, weekly check-ins where I actually read what you wrote, and adjustments that respond to how your week went — not a template.
It's a great fit if you're based anywhere in Cumbria — Barrow-in-Furness, Ulverston, Kendal, Carlisle, Whitehaven, Workington — or anywhere else in the UK. You'll get the same level of coaching as my in-person Barrow clients, just delivered through your members dashboard.
We'll cover training (gym or home), nutrition, sleep, steps and lifestyle. You'll always know what to do next, why you're doing it, and have someone in your corner who's properly invested in your results.

Free intro call to understand your goals, equipment, schedule and history before I write your plan.
Built for your goals, your equipment (home or gym) and your weekly schedule. Updated every 4 weeks.
Realistic targets, recipes and meal ideas — flexible enough for family life, takeaways and weekends.
You submit progress; I review and reply with adjustments, feedback and next steps every single week.
Every exercise comes with a coaching video. No guessing what an RDL is or whether you're doing it right.
Quick questions, form check videos, life curveballs — message me directly and I'll respond.
I coach clients across Cumbria and the UK — but being based in Barrow-in-Furness means a lot of my online clients come from the same towns: Barrow, Walney, Dalton, Ulverston and beyond. I know what gyms look like locally, I know what life's like here, and I coach from that grounded, no-nonsense angle.
I'm based in Barrow-in-Furness and cover the whole Furness Peninsula in person, plus online coaching for clients anywhere in Cumbria and across the UK.